Founded in 2017 by Penny Wolla, Blush Boutique was born from a passion for discovering and sharing stylish, affordable clothing. Penny's dedication built a thriving community around the store, offering on-trend finds alongside timeless wardrobe staples.
In 2024, Amy Pedersen proudly acquired Blush, cherishing the legacy Penny created. Amy is committed to upholding the boutique's values and continuing to provide an exceptional shopping experience.
Visit us in downtown Valley City!
Explore our carefully curated collection, refreshed daily with new arrivals. We prioritize your comfort and enjoyment, aiming to foster lasting relationships through exceptional customer service and a fun, relaxed atmosphere.
At Blush, we believe every woman's worth shines from within.
Meet Amy Pedersen, Owner of Blush Boutique
Amy, a resident of Mapleton, ND, finds joy in the simple pleasures of life, including summer days at Lake Ashtabula, just north of Valley City. Married to Brian and blessed with three daughters – Kyla, Daeshauntiah, and Amaiyah – Amy brings a warm and nurturing spirit to everything she does.
Her professional journey reflects her passion for making a difference. Amy is a dedicated special education teacher in Moorhead, MN, holding a Master's degree in Special Education/Autism Spectrum Disorders from the University of North Dakota. In 2019, she further enriched her life by becoming a registered yoga teacher, bringing mindfulness and well-being into her daily routine.
Amy's love for fashion has been a lifelong passion. With a background in retail fashion prior to college, she has always felt drawn to the world of style and the unique joy it brings. When the opportunity to acquire Blush Boutique presented itself, she knew it was a dream come true.
At Blush, Amy strives to cultivate a positive and welcoming atmosphere, where customers feel valued and cherished. She believes in building long-term relationships, fostering a sense of community where customers and staff alike are considered family and friends.